REVENUE MANAGEMENT
for hotels and apartments

Price Analysis
Comparison of own website, Booking.com, Hotels.com (or other portals with a high share in hotel sales), offered discounts and loyalty programs, clarity of the hotel's offer, highlighting the hotel's website, etc.
SWOT Analysis of Competitors
Selection of the right "competitive set" for the hotel, strengths and weaknesses compared to competitors, opportunities, and threats brought by an evolving market, economy, and competition.
a.) Small-scale analysis - based on publicly available data
b.) Large-scale analysis - also from internal data provided by hotel management
c.) Crisis analysis
Pricing Strategy Development
For online sales, corporate clientele, travel agencies, and package calculations.
Outcome - Creation of a Pricing Strategy
Aiming to maximize profits and minimize costs (increasing direct sales through the hotel's own website at minimal commission, effective use of hotel capacity in both B2B and B2C sales).